About us

From Us, For Us.

Haircare with purpose. Plant-based care for textured hair, built on science, tradition and sisterhood.

Meet the founder

Hi, I'm Best.

I am a trichologist and cosmetic product developer, and the founder of Naya Sorelle, a plant-based hair care brand for textured hair.

My journey started long before Naya Sorelle existed. As a child, my hair was regularly relaxed. At the time, it was normal. But over the years I noticed that my hair was always short and fragile, and my scalp was constantly inflamed. Eventually I discovered that the relaxer was the root of the damage I had been struggling with all along.

So I made a decision that changed everything. I cut off all my hair.

Best Ozoemena
Founder

My journey

From my mother's kitchen to the lab

01

No brand for my hair

Living in Germany, I could not find a single brand that truly catered to my hair. The options were limited, uninformed, or simply not made with textured hair in mind.

02

Learning on my own

Out of frustration I turned to YouTube. Mixing avocados and bananas in my mother's kitchen became curiosity, then passion.

03

Study and science

That passion turned into study. I went on to study trichology and cosmetic science, and that study turned into purpose.

04

Over a thousand clients

I have grown my own hair to waist length twice, recovered from hair loss, and guided clients through edge regrowth, thinning hair, scalp issues and length retention.

The Naya Hair Method

Seven intentional steps to strong, healthy curls and coils

Rooted in foundational haircare practices backed by science and tradition, and guided by patience, love, attention and the power of plants.

Get the book

Our name

Purposeful sisterhood

This brand was created to be more than products. It is a safe space, a place where sisters and brothers can come together to learn, heal, grow and reconnect with their hair and their bodies. A reminder to honour the vessels that were given to us by God, and to care for them with intention.

Swahili

Naya

Purposeful.

Italian

Sorelle

Sisterhood.

That is the gold

"I knew I had found something special."

When my own hair began to transform, people constantly asked what I was doing. Friends, family, strangers. I decided to share what I had learned, and when their hair began to flourish too, I knew. That is the gold I am here to share with you.

Whether through our plant-based haircare products, consultations, books or educational resources, my hope is that you find clarity, confidence and peace in your hair journey. I hope you choose to walk this journey with us.

Meet the brand

From Us, For Us.

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Work with us

Walk this journey with us

Shop

Plant-based haircare

The Naya Garden collection, formulated in Germany.

Read

The Naya Hair Method

The book behind everything we do.

Learn

Workshops

Hands-on hair education with Best.

1:1

Consultation

A personal routine built for your hair.