About Us

My name is Best Ozoemena. I am a trichologist and cosmetic product developer, and the founder of Naya Sorelle, a plant-based hair care brand for textured hair.

My journey started years ago, long before Naya Sorelle existed. As a child, my hair was regularly relaxed. At the time, it was normal. But over the years, I began to notice that my hair was always short, fragile, and my scalp was constantly inflamed. Eventually, I discovered that the relaxer was the root of the damage I had been struggling with all along.

So I made a decision that changed everything. I cut off all my hair.

When I went looking for products to help me care for my natural hair, I realised something painful. I could not find a single brand that truly catered to my hair needs. At the time, I was living in Germany, and the options were limited, uninformed, or simply not made with textured hair in mind.

Out of frustration, I turned to YouTube. I began learning how to care for my hair on my own. What started as mixing avocados and bananas in my mother’s kitchen slowly became something deeper. That curiosity turned into passion. That passion turned into study. And that study turned into purpose.

I went on to study trichology and cosmetic science, and over the years, I have helped over a thousand clients reach their hair goals. I have grown my own hair to waist length twice, recovered from hair loss, and guided clients through edge regrowth, thinning hair, scalp issues, and length retention using what is now known as The Naya Hair Method.

The Naya Hair Method is built on seven intentional steps to strong, healthy curls and coils. It is rooted in foundational haircare practices that are backed by science and tradition, guided by patience, love, attention, and the power of plants.

The name Naya Sorelle reflects everything the brand stands for.
Naya means purposeful in Swahili.
Sorelle means sisterhood in Italian.

Together, Naya Sorelle represents purposeful sisterhood.

This brand was created to be more than products. It is a safe space. A place where sisters and brothers can come together to learn, heal, grow, and reconnect with their hair and their bodies. A reminder to honour the vessels that were given to us by God, and to care for them with intention.

When my own hair began to transform, people constantly asked what I was doing. Friends, family, strangers. I decided to share what I had learned. When their hair began to flourish too, I knew I had found something special.

That is the gold I am here to share with you.

Whether through our plant-based haircare products, consultations, books, or educational resources, my hope is that you find clarity, confidence, and peace in your hair journey.

Welcome to Naya Sorelle. From Us, For Us - Haircare With Purpose.
I hope you choose to walk this journey with us.